Archive for category: Search Engine Marketing

Dex One Promotes Clicks, You Shouldn’t!

12 March, 2010 (00:19) | Business News, Search Engine Marketing | By: admin

Click, Click… Click, Click, Click… That’s the sound of your Dex One budget withering away to a bucketful of mostly useless clicks.
Face it – Google’s cluttered and with a demand much more significant then the supply, click rates are through the roof. PPC Advertising is expensive and here’s why…
The average website converts at 6%, and [...]

Why Being ‘Local’ Is More Important than You Think

9 March, 2010 (18:53) | Google / SEO, Search Engine Marketing | By: admin

Think about it: Consumers shop local for a reason and it’s not a coincidence Google launched, Google Local as well as personalized search results that serve up local businesses which are closest to the end users i.p address.
Jobing.com, a local job search engine is a pioneer in the locally focused business arena. Aaron Matos, the [...]

Yodle Organic Review

2 March, 2010 (15:56) | Google / SEO, Search Engine Marketing | By: admin

Yodle a Local Internet Advertising company based in New York City, NY recently announced the launch of it’s highly anticipated service, Yodle Organic, “a new offering specifically designed to help local businesses build their web presence and generate more website traffic for less than $500 per month.”
The big question is: Does Yodle Organic Actually Work?
There [...]

ReachLocal Acquires SMB:LIVE

26 February, 2010 (20:06) | Business News, Search Engine Marketing | By: admin

Since ReachLocal, Inc is in the ‘acquisition’ business – maybe there’s hope for…  aghem. Here’s the official release… more  to come.
(Woodland Hills, Calif.) – February 26, 2010 – ReachLocal, Inc., a local online marketing company, announced today that it has acquired SMB:LIVE corporation, a developer of digital presence and reputation management solutions for small- and [...]

YODLE CONTINUES INNOVATION WITH LAUNCH OF YODLE ORGANIC

9 February, 2010 (16:14) | Search Engine Marketing | By: admin

Yodle, a local online advertising company headquartered in New York City just announced the launch of Google Organic, a new service that will help local businesses buildtheir web presence and generate more traffic for less than $500/mo… Here is the official press release and stay tuned for my official review on Yodle’s organic SEO offerings…
New [...]

Yodle raises $10 Million in Series D, VC Funding

1 February, 2010 (16:29) | Search Engine Marketing, Uncategorized | By: admin

Yodle, a popular and growing local internet advertising company announced they have secured an additional $10 Million in Series D, Venture Capital Funding, secured by JAFCO VENTURES.
Yodle has a different advertising approach to market rival, ReachLocal; they combine search engine marketing, also known as PPC Management with SEO (Search Engine Optimization) and various other user [...]

Setting Realistic Expectations For Outsourced PPC Management

26 December, 2009 (19:17) | Search Engine Marketing | By: admin

Outsourcing your Pay-Per-Click Management (PPC) campaign can be very fruitful as well as  frustrating. Here are a few tips to help you measure realistic expectations when hiring an outsourced PPC Management company.
Jupiter Research states: Nearly three-fourths of companies that outsource their pay-per-click search marketing to agencies are dissatisfied with their results, and only 21 percent [...]

Why It’s Vital To Brand Your Digital Media Advertising Identically to Web

23 December, 2009 (20:56) | Google / SEO, Search Engine Marketing, digital advertising | By: admin

Alright – this is huge, and some business owners don’t realize they are doing this… and it’s a concern that leaves many marketing professionals and business owners scratching their heads pondering why their Digital Media Ads (T.V Commercial, Radio etc..) are not driving as much traffic to their website as they expected. Here is what [...]

ReachLocal IPO

22 December, 2009 (20:55) | Business News, Search Engine Marketing | By: admin

The ReachLocal IPO is a subject that was well expected in the local online advertising – the only question was when. Now that we have that answered what we expect? ReachLocal has a promising service and  now has the money to back it up.
[ReachLocal Form S-1 is available to download at the end of this [...]

SEM Showdown 2009 SEM Awards in 10 days

21 December, 2009 (17:59) | Search Engine Marketing, Showdown | By: admin

With my recent  departure from the SEM Showdown it appears that things are starting to get done!
SEMShowdown.com is 1 Category Winner per day until the end of December  (10 categories) where the  SEM Showdown staff will be announcing the Best of 2009 SEM Provider award.
Check out SEMShowdown.com for further details. I think you [...]