Many businesses only use social media when they want to release a coupon or special engagement.  However, releasing too many of these coupons and trying to force customers to come in and buy items they do not really want or need can result in just annoying whoever is following you.  It is a much better strategy to consider what information people may want from your company.  If your company is attending a networking convention or even a charity event people may want more information than simply a coupon to spend.

What is the biggest challenge you have?

Challenges can range from not having enough followers to not having enough content on your page.  Being able to identify exactly what you need to work on to build your social media site can help to develop a solution.  Whether that is assigning someone to update it everyday or simply advertising that you have the site so more people join.

What you are trying to accomplish?

If you want to bring people to your Facebook or Twitter page so that they learn more about your actual company and drive them towards your website or if you are simply trying to create revenue through promotions it is important to know what you biggest goal is.  A primary goal should be easy information about your company if a site is too complicated it can turn people away from the site rather than draw them in.  Denver SEO companies can help to make sure you accomplish your goals of making your website seen so that your social media site gets seen as well.

Who is your customer?

It is important to keep in mind who exactly your target customer base is and therefore keep the promotions relevant to that age group.  Teenagers are not going to be interested in retirement plans while adults probably will not be interested in what happened on Jersey Shore last night.  Keeping the information relevant to the target age group will ensure they keep coming back for more information.

How is your business currently being marketed?

Consider all the options that might be bringing people to your social media site.  It is very easy to put the social media URLs with advertising adds.  Denver marketing can easily help to build an online presence for you business as well and incorporate your social media URLS as well.

One of our greatest strengths is our agility. These days the marketplace is changing at an ever increasing pace. Who would have thought that Yellow Pages would fall the way it has, or that radio and TV would splinter and reduce its impact  and raise costs the way it has.

Google and others are infants on the marketing scene and change is inevitable and coming more quickly. We can and do make changes to our strategies on a daily basis. Whether it is algorithm changes, employing emerging strategies like social media appropriately, or technological innovations like text messaging campaigns and mobile marketing to increasingly sophisticated smartphones, we do keep up, change quickly and help you profit.Using SEO Denver will be your best source for powerful, track-able results.

Here is what we do for your firm:

• Keyword Research We work with you to develop a profile for the types of clients that you want in your practice. We then help you choose and prioritize keywords that will produce those clients in sufficient numbers to make our collaboration very profitable for you.

• Meta keyword and  coding mark up/optimization These are the on-page visible and invisible coding, placement and keyword strategies that we employ to bring you the right kind of clients in sufficient numbers and to help you convert those visitors to clients.

• Social Media Reference Development Denver SEO work on your behalf to gain what Google calls relevance and authority from outside sources in the Social Media World, including Facebook, Twitter, LinkedIn and others.  Increasingly that also means Google’s own social media and cooperating platforms.

• Strategic Link Development We promote, foster and place links from other sources to your website to gain what is called authority by Google. The efficacy and ethics involved with this directly change your results. We are masters at effectively promoting your firm and know how to keep your results coming in without getting “slapped”, “banned” or “blacklisted” by the search engines for using unethical “blackhat” magic strategies. We only use ethical “whitehat” strategies.

• Bookmarking & Directory Services We make sure that you are listed in as many places as possible that are appropriate for your firm, from Google, Yahoo and Bing to services like Foursquare and Citysearch,  from large databases like INFOUSA, to Dunn and Bradstreet and other smaller databases, from sites like Mapquest to the Magellans, TomToms and automobile factory GPS listings of the world and hundreds more you wouldn’t think of. Each of these listings makes your credibility (and score) with Google, Bing and Yahoo and the others go up and your visibility with the public increases.

• Google Place Listing and Optimization   We implement four strategies with your Google Place listing that synergistically raises your score with both Google Places and your organic SEO listings:

1. We make sure your listing is properly claimed, completely filled out, worded and optimized so that it is more visible and supports the score of your organic listing and the Google Place listing.
2. The bookmarking and directory services through our actions as listed above list your firm with its specialties and personalities noted in the Google Place listing, the other search engines and in the organic Google listing. Google calls these “certifications” and they enhance your firm’s authority, relevance and rank. In Google Place and your SEO ranking.
3. We show you how to gather, support and foster reviews that are appropriate for your firm and propagate them to raise your Google Place ranking.
4. We link and cross-link your Google Place listing with your website to synergistically raise your rank in both the Google Place listing and the organic SEO listing.

All of these strategies also raise your visibility and ranking in the other search engines like Yahoo, Bing, Ask etc. Their algorithms mimic Google and raising your Google ranking generally raises the ranking for them also.

We would work over time to raise your ranking in those keywords and to implement more profitable keywords that apply to your practice.

On the two keyword searches that you rank on page one, let’s say today your firm is at 5th and 6th on both pages. We generally can help you move up in rankings. Also, based on the analysis of the keywords you are using,  we can make sure you do better. For example, your website is targeting “family lawyer”. By targeting “family law”, instead, you can get about three times the traffic for that keyword at the same competition level. Your current SEO strategies bypass higher traffic, more profitable keywords and employ lower traffic, less profitable keywords.

One word of caution. If you are using your own computers to do searches in your fields without proper “masking”, you are likely to get inaccurate, skewed results that don’t reflect the real situation. Many of our potential clients fall into this sneaky trap.

As part of our firm’s commitment to quality, we keep up to date on what Google and the others are doing on a daily basis. Your current provider could be behind. For example, your website has a meta tag for “keywords”. That means your provider doesn’t know that meta tag will ignored by Google’s bots and under certain circumstances could hurt you.

We are your best shot at getting into the top three rankings. We maintain that ranking in our own category. Google “SEO Denver” or “Denver SEO” or “Marketing Denver”, or “Denver Marketing” and you will see we are generally at the top. We walk the talk. Where does your current provider rank?

Here’s a few of our most recent custom wordpress developments and/or designs!

• Carpet Mill Outlet Stores (CarpetMillOutletStores.com – Development & SEO)
• Diamond Broker Denver (DiamondBrokerDenver.com – Design, Development & SEO)
• Prestige Diamond CO. (PrestigeDiamondCO.com  – Design, Development & SEO)

If you’re looking for a web design firm who is not only the best at making your brand famous through strategic digital marketing but professional and custom website design & development alike – let’s start a conversation about your needs today.

The new “weigh(t)” given to relevance and the landing page must certainly be taken away from the biggest quality score factor of all, click-through-rate (CTR).   So this ends up being a shift deeper into a three step process: Step 1 – a visitor enters a query into Googles home page, Step 2 – the visitor reviews a results page finding the PPC ad or organic listing that in his/her mind seems most relevant for his/her purpose, Step 3 – the visitor ends up on landing page which is immediately assessed.   This poses a few problems for those who have spent a lot of time building out their keyword lists in Adwords.  If you have thousands of long tail keywords going to a single landing page, there is no way that you can optimize a page for all of them.  Chances are that your quality score may improve for the words you have structured your SEO strategy around.  But your quality scores may go down for the long tail keywords that you may have been bidding on.

With that in mind, the theory is that this recent change is quality score calculation will most likely benefit those who have less developed Adwords accounts, and a strong on-page SEO strategy.  Only time will tell what effect, if any this change will have.  But those Adwords users who have spent painstaking hours developing their strategies may consider separating their key SEO keywords into separate campaigns and Adgroups to track any changes in Quality Score between the two.

And so continues the march towards relevancy for Google.  The march that is second only to profitability.

If you’ve invested in a SEO Firm there’s no doubt you’ve heard titles like SEO Expert, SEO Specialist, SEO Guru, SEO Project Manager etc…

The Denver SEO Agent

The term “Denver SEO Agent” goes far the typical call of duties of a SEO Specialist, SEO Guru or even a SEO Expert. At Denver SEO, Inc., a SEO Agent is expected to go far beyond the call of duty from advanced web technologies & development, advanced link building and social developments as well as superior customer satisfaction through both results and service levels.

Technical Requirements:

• Advanced HTML/CSS Development
• Working Windows OS & Linux OS Expertise
• Proficient in Windows & Linux Server Side Programming Languages (.NET, PHP)
• Advanced understanding of Google, Yahoo & Bing Mythology
• Advanced expertise in penalty removal, troubleshooting and guidelines.

A Denver SEO Agent at Denver SEO, Inc., combines the expertise of a web developer, systems administrator, SEO and professional customer service rep tied into a powerful alley and tool for your business.

Request a FREE SEO Analysis or give us a call to see how our Denver SEO Agents and Professional SEO Associates can help your business thrive!

We specialize in the following platforms, technologies and CMSs:

Content Management Systems:

• WordPress
• Drupal
• OS Commerce
• Magento
• Joomla

Technologies we specialize in:

• HTML/CSS/PHP/jQuery/Flash
• LINUX/MYSQL

We also have experience in the following technologies:

• ASP.NET/WINDOWS & IIS / Cold Fusion