Off The Page Factors are those that the publisher cannot control.  A couple examples of these factors would be Reputation and Authority. Search engine figured out long ago that the On The Page factor are not enough to determine relevancy and more information was needed.  And last but not we have Violations. Search Engines want and encourage people to perform Search Engine Optimization; they even provide techniques for people to do so. However there are some techniques they consider or call “black hat” or “spam,” acts that if you perform could result in your pages getting a ranking penalty or even worse, being banned from search engines all together! These are some of the factor that could greatly affect your rankings for good or bad. If you are curious to know more, consult you Denver SEO company.

So it got me to thinking, why I don’t I start my own? I’ve traveled to so many amazing countries, had some amazing experiences that it SHOULD be documented. For instance, I was going through my photos the other day, and saw some from this amazing party in Copenhagen, Denmark that my friends and I went to in November of 2010, and Moscow from November of 2010 also. Living in London for the past year has been  amazing, and the people and experiences I have had. Wow. So my thoughts writing this, is create another facebook album, or just suck it up, and start an amazing blog? Maybe when I start traveling like a vagabond again will I do this, for now maybe I will just get a flixter account!

So… exactly how important is site load speed? Very important.

This week we spent hours dissecting Sean Hakes.com and found things like “StatCounter” severally slowed down our website, not to mention plugins like W3 Total Cache (which is supposed to have the opposite effect) among other things. Since we implemented the changes we’ve been able to drastically reduce our overall page load to just over 8 seconds, and that’s just the beginning…

We’ll be releasing the full case study of our own in-house project soon.

Many businesses only use social media when they want to release a coupon or special engagement.  However, releasing too many of these coupons and trying to force customers to come in and buy items they do not really want or need can result in just annoying whoever is following you.  It is a much better strategy to consider what information people may want from your company.  If your company is attending a networking convention or even a charity event people may want more information than simply a coupon to spend.

What is the biggest challenge you have?

Challenges can range from not having enough followers to not having enough content on your page.  Being able to identify exactly what you need to work on to build your social media site can help to develop a solution.  Whether that is assigning someone to update it everyday or simply advertising that you have the site so more people join.

What you are trying to accomplish?

If you want to bring people to your Facebook or Twitter page so that they learn more about your actual company and drive them towards your website or if you are simply trying to create revenue through promotions it is important to know what you biggest goal is.  A primary goal should be easy information about your company if a site is too complicated it can turn people away from the site rather than draw them in.  Denver SEO companies can help to make sure you accomplish your goals of making your website seen so that your social media site gets seen as well.

Who is your customer?

It is important to keep in mind who exactly your target customer base is and therefore keep the promotions relevant to that age group.  Teenagers are not going to be interested in retirement plans while adults probably will not be interested in what happened on Jersey Shore last night.  Keeping the information relevant to the target age group will ensure they keep coming back for more information.

How is your business currently being marketed?

Consider all the options that might be bringing people to your social media site.  It is very easy to put the social media URLs with advertising adds.  Denver marketing can easily help to build an online presence for you business as well and incorporate your social media URLS as well.

One of our greatest strengths is our agility. These days the marketplace is changing at an ever increasing pace. Who would have thought that Yellow Pages would fall the way it has, or that radio and TV would splinter and reduce its impact  and raise costs the way it has.

Google and others are infants on the marketing scene and change is inevitable and coming more quickly. We can and do make changes to our strategies on a daily basis. Whether it is algorithm changes, employing emerging strategies like social media appropriately, or technological innovations like text messaging campaigns and mobile marketing to increasingly sophisticated smartphones, we do keep up, change quickly and help you profit.Using SEO Denver will be your best source for powerful, track-able results.

Here is what we do for your firm:

• Keyword Research We work with you to develop a profile for the types of clients that you want in your practice. We then help you choose and prioritize keywords that will produce those clients in sufficient numbers to make our collaboration very profitable for you.

• Meta keyword and  coding mark up/optimization These are the on-page visible and invisible coding, placement and keyword strategies that we employ to bring you the right kind of clients in sufficient numbers and to help you convert those visitors to clients.

• Social Media Reference Development Denver SEO work on your behalf to gain what Google calls relevance and authority from outside sources in the Social Media World, including Facebook, Twitter, LinkedIn and others.  Increasingly that also means Google’s own social media and cooperating platforms.

• Strategic Link Development We promote, foster and place links from other sources to your website to gain what is called authority by Google. The efficacy and ethics involved with this directly change your results. We are masters at effectively promoting your firm and know how to keep your results coming in without getting “slapped”, “banned” or “blacklisted” by the search engines for using unethical “blackhat” magic strategies. We only use ethical “whitehat” strategies.

• Bookmarking & Directory Services We make sure that you are listed in as many places as possible that are appropriate for your firm, from Google, Yahoo and Bing to services like Foursquare and Citysearch,  from large databases like INFOUSA, to Dunn and Bradstreet and other smaller databases, from sites like Mapquest to the Magellans, TomToms and automobile factory GPS listings of the world and hundreds more you wouldn’t think of. Each of these listings makes your credibility (and score) with Google, Bing and Yahoo and the others go up and your visibility with the public increases.

• Google Place Listing and Optimization   We implement four strategies with your Google Place listing that synergistically raises your score with both Google Places and your organic SEO listings:

1. We make sure your listing is properly claimed, completely filled out, worded and optimized so that it is more visible and supports the score of your organic listing and the Google Place listing.
2. The bookmarking and directory services through our actions as listed above list your firm with its specialties and personalities noted in the Google Place listing, the other search engines and in the organic Google listing. Google calls these “certifications” and they enhance your firm’s authority, relevance and rank. In Google Place and your SEO ranking.
3. We show you how to gather, support and foster reviews that are appropriate for your firm and propagate them to raise your Google Place ranking.
4. We link and cross-link your Google Place listing with your website to synergistically raise your rank in both the Google Place listing and the organic SEO listing.

All of these strategies also raise your visibility and ranking in the other search engines like Yahoo, Bing, Ask etc. Their algorithms mimic Google and raising your Google ranking generally raises the ranking for them also.

We would work over time to raise your ranking in those keywords and to implement more profitable keywords that apply to your practice.

On the two keyword searches that you rank on page one, let’s say today your firm is at 5th and 6th on both pages. We generally can help you move up in rankings. Also, based on the analysis of the keywords you are using,  we can make sure you do better. For example, your website is targeting “family lawyer”. By targeting “family law”, instead, you can get about three times the traffic for that keyword at the same competition level. Your current SEO strategies bypass higher traffic, more profitable keywords and employ lower traffic, less profitable keywords.

One word of caution. If you are using your own computers to do searches in your fields without proper “masking”, you are likely to get inaccurate, skewed results that don’t reflect the real situation. Many of our potential clients fall into this sneaky trap.

As part of our firm’s commitment to quality, we keep up to date on what Google and the others are doing on a daily basis. Your current provider could be behind. For example, your website has a meta tag for “keywords”. That means your provider doesn’t know that meta tag will ignored by Google’s bots and under certain circumstances could hurt you.

We are your best shot at getting into the top three rankings. We maintain that ranking in our own category. Google “SEO Denver” or “Denver SEO” or “Marketing Denver”, or “Denver Marketing” and you will see we are generally at the top. We walk the talk. Where does your current provider rank?

Google calls it that “Zero Moment of Truth”. In the context of searching online, it means when consumers put in a keyword and hit enter. They come to that result page and as a business, you want to be there, probably right at the top. As far as Denver marketing goes have you ever thought about how many times you can appear on those results pages? Out of a couple dozen clickable links on the page, how many can lead back to you? And what are the possible places you could expand into?

Here is a breakdown of the main ways you can appear on a result page:

Organic Web Pages – The typical webpage results that you see, showing the websites title and meta description (or content from the site). These run below the pay per click ads, and depending on the search will appear below maps and product listings. Often times when Google deems it relevant to the query, you can have additional internal links appear below, as well as multiple links showing categories on the site.

Traditional Pay-Per-Click Ads – Most searches will have 3 results at the top and then to the right of the results, an additional vertical of ads. With added site extensions, these ads can include a physical address, phone number, product listings, social link, and additional links from the site. Another listing that falls in this area are product listing ads, which show up in the right vertical of results and pulls data from a Google Merchant Feed.

Map Locations (including Adwords Express) – Depending on the query, Google may show a map with results in your area. Your location is based on you server, or what you assign as your location on the left side. Adwords Express ads are playing a bigger part in search as they show up both in the map, and also in Traditional Pay-Per-Click verticals, as well as in Map text verticals.

Product Listing Ads – If you sell products on line, you can create a Product Feed and upload to Google Merchant Center. These results typically pop up above or within the Organic Web Page results section.

Lead Gen./Affiliate Sites – These are basically other webpages that show up in any of the areas above which link to a third party site, which in turn links to your site. You will typically pay a commission or cost per lead amount to have other companies do the work.

News and Social Media (including Google Plus) – Depending on the topic, Google may serve real time, or news results. Social Media is also becoming a big contender especially with Google+ If you are logged in while searching and some one you are connected to via Google+has “like” or posted info relating to your query, you could see their result dominate your page. I would also throw image results and video results into this category. Both can appear in the Organic Web Page area.

Think about it in terms of saturation. If you could appear on the results page 7 times, wouldn’t you do it? Of course you would and if you are looking for a great Denver SEO company, JEMSU™ can help!