Denver SEO

Think about it: Consumers shop local for a reason and it’s not a coincidence Google launched, Google Local as well as personalized search results that serve up local businesses which are closest to the end users i.p address.

Jobing.com, a local job search engine is a pioneer in the locally focused business arena. Aaron Matos, the Founder and CEO for Jobing.com has the right idea and he has implemented his idea from the stat.

Employers want to connect with local talent, and job seekers want to apply to jobs near them. Creating a local presence not only builds trust in consumers, it creates loyalty and is a comforting feeling to help with their purchasing decisions.

Is going local simply a trend or is it something consumers have wanted from the beginning? Sure there are some exceptions but 80% of consumers asked agreed they feel more  comfortable working with someone locally, someone they know they can talk to in person should any problems or concerns arise.

My advice to national franchises, national lead aggregates and any other local brand who is trying to reach local customers is simple; market yourself on a local level.

I asked a group of job seekers from three different markets where Jobing.com was headquartered… they all responded with their respective city. That’s simply, great branding.

Isn’t it time you’ve decided to go Local?

It surprising that KevansHome.org made it through Google’s radar and was indexed as of Feb 23, 2010 – so how long does Google take to remove Malware / Phishing websites that are submitted through their online Phishing report?

All will be known in due time – in the meantime check out these similar articles…

• KevansHome.org – Web Forgery
• KevansHome.org Update

Liberty Bell in Denver, CO takes a stab at online services for small biz.

Liberty Bell, a Denver Telecommunications provide is one of those businesses who I don’t think would be doing well if they hadn’t landed a sweet investment deal with popular T.V and Radio, Denver Consumer Advocate – Tom Martino.

Founded in 1995 by Nigel Alexander and Shawn Stickle, Liberty Bell was setup to be a one-stop shop for ‘ALL’ small business telecom and computing needs including Broadband Internet Access, Phone Lines, Computing Services, and Internet Growth Consulting.

Because this blog is dedicated to Online Marketing, I am going to skip talking about Broadband Internet and Phone Lines which I know very little about and focus more so on their internet growth consulting and see how their services actually stack up.

Before I get started… I emailed Christina Neher, Liberty Bell’s Chief Operations Office  (COO) several times and received no response, not even a, ‘hey thanks for writing I’m busy and ill get back to you later,’ response. Oh well, this blog will only appear to anyone and everyone who is looking for information on the Liberty Bell Denver…

Let’s get started. Read more »

Yodle a Local Internet Advertising company based in New York City, NY recently announced the launch of it’s highly anticipated service, Yodle Organic, “a new offering specifically designed to help local businesses build their web presence and generate more website traffic for less than $500 per month.”

The big question is: Does Yodle Organic Actually Work?

There is a large amount of speculation in the seo world, and rightfully so. Small businesses owners are being smothered with seo garbage that promises the world and delivers nothing – is Yodle any different?

I took 10 Yodle Organic customer websites and thoroughly analyzed them for best SEO practices and how their rankings & traffic really stack up – can you expect Yodle Organic to work for you? Read more »

If you haven’t read my latest post on KevansHome.org then read this..

If anyone (even if it’s someone you know) sends you a direct message that redirects you to a page that looks similar or a mirror image of Twitter.com, close your browser – restart it and go directly to Twitter.com. If you decide to  put your login details into it you could be in a wold of hurtin just like Yodle found out when their Twitter account was hacked.

That’s it for now but you can read Twitter’s official advice on how to avoid going Phishing.

Since ReachLocal, Inc is in the ‘acquisition’ business – maybe there’s hope for…  aghem. Here’s the official release… more  to come.

(Woodland Hills, Calif.) – February 26, 2010 – ReachLocal, Inc., a local online marketing company, announced today that it has acquired SMB:LIVE corporation, a developer of digital presence and reputation management solutions for small- and medium-sized businesses (SMBs).

With the technology acquired through the SMB:LIVE acquisition, ReachLocal is developing a digital presence and reputation management solution designed to enable an SMB to publish multimedia content from a single interface to a business profile page hosted by ReachLocal, as well as to local directory sites, search engines and social media sites, including Twitter and Facebook. In addition, ReachLocal will provide automated monitoring of local review sites, social media sites, and local blogs for references to the SMB or comments related to the SMB’s business that will provide an SMB with feedback, alerts and analytics to assist it in managing its online reputation.

SMB:LIVE’s former chairman and chief executive officer, Alex Hawkinson, now serves as ReachLocal’s general manager of digital presence.

“We’re pleased to have the opportunity to work with Alex and his team as we continue to build out our suite of products to serve our clients,” said Zorik Gordon, ReachLocal’s chief executive officer.

ReachLocal’s mission is to help small- and medium-sized businesses acquire, maintain and retain customers via the Internet. ReachLocal offers a comprehensive suite of online marketing and reporting solutions, including search engine marketing, display advertising, remarketing and online marketing analytics, each targeted to the SMB market. ReachLocal delivers these solutions to SMBs through a combination of its proprietary platform; its direct, “feet-on-the-street” sales force of Internet Marketing Consultants; and select third party agencies and resellers.

Roughly 15 hours ago I received a direct message from Yodle who was an obvious victim of Twitter Account Phishing. The DM from Yodle on Twitter read this…

hey, i’ve been having better [removed] and longer with this here http://someURL

Obviously this wasn’t Yodle so it’s important that all you kids and businesses protect your brand by learning how to avoid Twitter Scams and Phishing Attempts.

Has your Twitter Account been hacked? Click here get advice on fixing it.

Many home improvement contractors regardless of shape or seem to neglect their online sales opportunities and later ponder why their bottom line has flat lined. Here are a few tips to help you home improvement contractors turn a little success with your local internet advertising.

1. Respond to Emails: I submitted a real life project to 10 Denver area plumbing companies via their website. Of the 10 I submitted emails to, 1 replied… and that was over a week from my original submission!
2. Make sure  your Email Works:  Believe it or not many contractors regardless of industry or size promote bad emails. I tested over 20 emails promoted on various trade contractors websites and hand nearly a 50% fail rate.
3. Broken Pages & Links: How to you expect a home or business owner to hire you if your website doesn’t work? I found a handful of contractors who were actively promoting their website who had websites that had missing pages and broken links.
4. Google Adwords/ PPC: Sometimes it’s this is hard to catch but this could be disastrous to your bottom line. I found several businesses who were participating in Google AdWords (paying high cost per clicks) who had active campaigns that linked to non-working pages. This is a big Whoops!

Most importantly – treat your online marketing and sales as if you had an actual sales opportunity standing in your office. I find more often then not that small business owners in many fields neglect a checks and balance system to ensure your online marketing investment is working, and more importantly how others perceive your business.

I posted a quick blog post a few months back when I noticed an odd change of appearance for Google search. About 10 mins after I published the post the new Google Search Appearance was gone – it’s now back, could this be the new  and improved ’social’ look for Google 2010?

Here is a quick snap shot – ill update you with more when I get it.

a new look for Google?

Watch out for this one on Twitter; ‘This you? hahaha?‘ followed by at tr.im URL shortened URL.  The site running these phishing attempts is kevanshome.org, which is automatically blocked by Firefox users. IE, Opera, and Chrome users can access it without warning.

Twitter Phishing Attempt

Related Topics:

• KevansHome.org update
• Gone Phishing: Twitter