In-House SEO vs. Outsourced SEO

If you’re a business owner, or business manager then you’re no stranger to search engine optimization. In this article I am going to help you discover the pros and cons to both in-house SEO and outsourced SEO and hopefully give you some good insight on which one might be best for you.

Outsourced SEO

PROS

  • SEO Expertise
  • Broad Digital Marketing Experience (Google Ads, Facebook, SEO, Programmatic etc)
  • Consistant Staffing
  • Detailed Reporting & Analytics
  • Typically cost less than hiring a dedicated employee
  • Staying up-to-date with the every changing world of SEO
  • Access to pricy enterprise SEO research tools

CONS

  • Still expensive
  • Less control
  • Lack of transparency
  • Divided attention
  • May not be comprehensive
  • Agencies may never fully understand your business, goals & needs
  • Managing an agency with lack of SEO understand is a recipe for disaster
  • Some agencies cut corners and can leave you in a worse position

In-House SEO

PROS

  • Full control over the process
  • You’re guaranteed to have a representative fully immersed in your brand
  • You can always outsource parts of the work.
  • Your investing in your people and your business

CONS

  • It can cost more
  • It’s almost impossible to have one person who’s an expert at everything. SEO is complex and requires diverse skills and technical abilities.
  • You may not be able to grow as quickly

As you can see, there are PROs and CONs to both in-house or outsourced search engine optimization. At Sean Hakes Consulting, we help reduce the cons to in-house SEO by helping you developing your teams skills, abilities and serving as consultant and to provide oversight.

If you’re considering moving your digital marketing in-house, give us a call at  843-279-4558 to determine if this is the best move for your business.

Sean Hakes

Sean Hakes is an industry-leading SEO expert with over 19 years of experience helping some of today's largest brands online. Sean Hakes specializes in SEO Reputation Management, DMCA Takedowns, Ad Policy Violation Takedowns, Link Audits, Negative SEO Recovery, Google Penalty Recover, and more. Sean Hakes currently serves as a partner, and Chief Marketing Officer for Colorado-based, Nuclear Networking.

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